"Be careful, there are babes in the forest" is just one of the iconic sayings from Smokey Bear, America's favorite mascot. This original illustration reminds us there is a lot more at stake than just the forest when people are careless in their actions.
This shirt was designed and produced by The Landmark Project, who create art-forward products that inspire people to experience the grand urge of the wild. As ace designers, they believe that if they're tenacious in illustrating the intangible qualities of the landscape, more people will begin to appreciate our public lands. And more voices will speak up for it's care and preservation.
Their garments are designed to be impossibly soft and surprisingly durable. They choose fabrics that not only stand up to life’s adventures, but also are manufactured by good people. People come first, and The Landmark Project will not exploit those who make their products, near or far.
Thanks to their customers, The Landmark Project has financially supported the US Forest service by raising over $35,000 for wildfire prevention education.