But there is another way to do what you love without compromising what got you into it in the first place. Heather Ainsworth expertly navigates that route with her business, Southern Firefly Candle Co. The business has grown from a small operation in Heather’s home kitchen and today Heather and her team hand-pour an average of 700 candles every day in their Murfresborough, Tennessee warehouse space. But unlike other small-business origin stories, Southern Firefly didn't begin as a hobby.
“We were very purposeful about wanting to grow a business,” says Heather of Southern Firefly’s humble beginnings. “We wanted to start small – to teach our children a
“Consistency is what’s most important to us,” she says. “That’s important when you’re dealing with something like scent – it’s the most powerful of our sense. You can smell something and it’ll remind you of home, or a vacation you went on, or some memory from childhood.”